Mark Ingraham Creative

No Matter How Big or How Small,
Every Business MUST Invest in This!

Plus: 4 Quick Tips To Better Branding

Competition is everywhere.

No matter what and no matter whether you’re a sole practioner, Mom and Pop location or mega corporation is not only unavoidable, its getting more intense.

One of the most effective and tangible (not to mention intangible) ways of staying ahead or breaking free of the pack is to consistently invest in your brand.

To help you with this process and ensure that your brand is tip top shape for the coming year, NorthShoreInsider.com met with Mark Ingraham, graphic designer, branding expert and owner of Ingraham Creative in Evanston.

First Mark explained what a brand is – and while it may seem easy and obvious, it’s not as simple as it may appear. Mark makes it clears your brand is NOT your logo, or your tagline. It’s actually, the entire relationship that your “user” has with whatever product or service you offer. Its one of those “the whole is bigger than the sum of its parts” things.

To further illustrate the enormous power of branding, start counting for one week the number of North Face jackets you see Moms, Dads and Kids wearing around the North Shore – it unreal. If you’re still a non-believer visit your nearest Target, or test drive a VW and you’ll get it.

To get your wheels moving and your brand in better shape for 2008 check out:
Mark’s 4 Quick Tips to Better Branding.

These important tips will help you:

Identify your business’s primary point of difference
Discover ways to get recognized amidst your sea of competition
How to avoid bad executions
And, how to put it all together

One last critical point Mark makes is that re-visiting your brand and brand strategy should be done regularly! Staying current, top-of-mind and relevant to your target is essential, and if you don’t do it… no question someone else will!

To contact Mark directly go to:

Ingraham Creative @ www.ingycreative.info
Or call him directly at 847-217-INGY (4649)

Mark Ingraham Creative

No Matter How Big or How Small, Every Business MUST Invest in This!

No Matter How Big or How Small,
Every Business MUST Invest in This!