Seen But Not Noticed
Monday, April 30th, 2007 by JeffIn the hectic whirlwind we call life, it’s all too easy to overlook the little things. Some are good little things; some are not-so-good little things. For instance, you may recall that a local election was held in these parts. I know what you’re thinking—local elections are often overlooked by the electorate. Judging by the low voter turnout rate, that’s hardly debatable. Yet to be honest, turnout for gubernatorial, senatorial and even presidential elections are usually nothing to crow about, either. But this isn’t about turnout. It isn’t even about who won or who lost. It’s about the way local candidates publicize their candidacies.
Being mostly local races, the candidates rarely have the money to advertise on TV, which in a way is a good thing. For example, can you imagine someone running for the Deerfield Library Board airing a negative TV spot? “My opponent doesn’t put away the periodicals after reading them, and he has consistently been ’shushed’ by the head librarian!” “Oh yeah? Well my opponent wants to raise overdue book taxes!”
Of course, our friendly neighborhood post office loved the election, considering how much political mail they carried. Some people may consider that kind of politicking a waste of wood pulp, and I would be hard-pressed to deny that. At the very least, people had to actually notice it. Granted, most people take a cursory look at the stuff and throw it away—but at least they look at it. The political advertising that confounds me are those little signs that dot our green lawns like zits on a fresh-faced kid’s face.
Talk about something being overlooked: Has anyone ever thought whether they actually work? People are driving past these things at 25-30 miles per hour minimum; they’re looking out for oncoming traffic; they’re probably taking to other people in the car, or listening to the radio or CD player/iPod. Who expects someone to drive past one and go, “Hmmm, maybe I should choose Joe Smith for Mayor; he has a really nice sign. That font is to die for!” Besides, if they actually did work, people would be going to the voting booth and complaining that their choice wasn’t on the ballot—they wanted to vote for the ticket of For Sale and By Owner.
A far more pleasant thing is also regularly overlooked. Did you go outside last weekend? Did you take the time to notice the sky? Few things are more graceful, beautiful and sublimely serene than the white clouds that slowly floated across the clear blue canvas all afternoon course, we all had things to do, jobs to complete, people to meet, errands to fulfill. Who has time to take a few minutes to gaze at the beauty and wonders of nature, be it the passing clouds, or the wildlife that’s cautiously coming out of the shadows?
Fortunate people.
Technorati Tags: local elections, political advertising, nature


