As strange as that may sound, Deerfield is putting an end to shoppers “clutter and confusion”.  Apparently, too many neon lights in a store window creates clutter and confusion, and Deerfield officials are trying to fix that problem.

A committee was formed to study new window signs to provide a tasteful way to advertise.  If the committee proposes regulations, no neon signs would be allowed in any windows in Deerfield’s commercial areas.

It is possible, however, that neon “OPEN” signs will be allowed, and existing neon business signs that take up no more than 15 percent of a window’s area.

Why is Deerfield so strict about signage?  I personally don’t believe that signs create confusion among shoppers.  It’s just a means of advertisement and attraction for customers.

Right now, permanent signs that do not contain neon could cover no more than 15 percent of the window area, and temporary signs could cover no more than 10 percent.   Why such a big deal?

If the regulations go through, businesses would have two years to comply, including an appeal process.   By Dec. 4, the decision will be made.  Really, this whole regulation is just to rid the village of ugly appearances.  This is taking it too far, and is very unfair for businesses.

Technorati Tags: Deerfield, neon

This entry was posted on Friday, November 17th, 2006 at 3:33 pm and is filed under Deerfield(t) . You can leave a response.