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Chicago's North Shore Insider Guide & Video Directory         
Tuesday February 07, 2012

Lake Bluff Jewelers

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Listings in the Jeweler category

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Peg Ann Kompany
41 E Scranton Ave
Lake Bluff, IL   60044-2512

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Is The Jewelry Industry Ignoring Men’s Jewelry?

Even though the jewelry industry in Lake Bluff, Illinois tends to target women, we cannot forget the segment of the market that is really starting to take a liking to jewelry – men.

Men have worn jewelry for as long as women. Men wear earrings, bracelets, necklaces, pins, cuff links and much more. They are just as strong of a market as women in Lake Bluff, Illinois, yet they are often ignored.

It may be perhaps because men tend to go for less extravagant jewelry. Men’s jewelry tends in Lake Bluff, Illinois to be more subdued. It doesn’t include the flashy, large diamonds or the rich gold’s that women’s jewelry does.

The industry sees men as an extra, not a focal point. Women are going to spend more on jewelry because they are buying diamonds and such that costs far more then anything men may buy.

However, men should not be overlooked as a target market in Lake Bluff, Illinois. After all, it is men who are usually the ones buying the expensive jewelry of the women.

Trends in men’s jewelry have always remained rather quite. Men tend to follow along with whatever women are after each season.

For 2007, men seem to be into casual pieces in rough metals like stainless steel. They are looking for pieces that really speak of masculinity.

Men are also turning to some jewels, like diamonds. Smaller in scale then on women’s jewelry, but still in demand for men, diamonds are great accents for a man’s simple bracelet.

Men also expect fine craftsmanship. They will accept nothing less then the best made pieces. They do not want to be messing around with repairs or adjustments once they purchase a piece.

Perhaps even more picky then women, men want sturdy pieces that will last.

Another 2007 trend in men’s jewelry is the new magnetic pieces. Magnetic jewelry is durable yet looks great.

Ignoring the men in Lake Bluff, Illinois who are buying jewelry is a huge mistake on the part of the jewelry industry. It is fine to focus on the women buyers, but men can be a great income boost as well.

It pays to have at least one campaign targeted towards the male segment of the jewelry shoppers in Lake Bluff, Illinois. Who is to say that a man can not spend as much or even more then a women when out buying jewelry?

It is not worth it to risk losing the possibility of a great business segment in Lake Bluff, Illinois. Men’s jewelry should be getting more attention or else men may be turning their money towards other industries all together.